Market Research Hub: Consumer Behavior & Local Insights
This page collects all my market research projects – from EV adoption studies to consumer psychology experiments. Each piece includes real data and actionable takeaways for Ahmedabad businesses.
📈 EV & Automotive Research
- EV Adoption in Ahmedabad: Consumer Factors Behind the Shift from Petrol – Primary research on what drives EV purchases.
🧠 Consumer Psychology
- The Psychology of ‘Free Delivery’ vs ‘Discount’: A Small Experiment – How framing affects choice (Ahmedabad sample).
🤖 AI & Digital Strategy
- AI in Marketing: How It’s Changing Consumer Behavior – What Meta, Amazon, Spotify & Netflix do differently.
- Chatbots for Small Business: A Practical Guide for Ahmedabad Entrepreneurs – No‑code chatbot platforms, costs, and ROI.
📊 BBA Dissertation
- AI in Marketing: Key Takeaways from My BBA Dissertation – Comparative analysis of four industry‑defining companies.
Why a hub page?
- Internal linking – All these posts now link back to this hub (add a line at the bottom of each relevant post:
*Part of my [Market Research Hub](/market-research-hub/)*). - Topic clustering – Shows Google you have depth on “market research”, improving topical authority.
- User experience – Recruiters can see all your research work in one place.